US
Brunswick records was started by Brunswick-Balke-Collender Company, which
had been manufacturing products ranging from pianos to sporting equipment
since 1845. In January 1920, a new line of Brunswick Records were introduced
in the US and Canada that employed the lateral cut system that was then
becoming the default cut for 78 RPM disc records. The parent company marketed
them extensively, and within a few years Brunswick became one of the USA's
Big Three record companies, along with Victor and Columbia Records. In
April 1930, Brunswick-Balke-Collender sold Brunswick Records to Warner
Brothers, who leased Brunswick to the American Record Corporation (ARC)
in December 1931.
In
1939, ARC was bought by the Columbia Broadcasting System for $750,000,
which discontinued the label in 1940. This violated the Warner lease agreement,
resulting in the Brunswick trademark being transferred to American Decca.
In 1944, Decca revived the label.
In
Germany, Brunswick mostly was as an outlet for American Decca records until
1965, when it was discontinued. |