Deutsche
Grammophon, or Deutsche Grammophon Gesellschaft is the main label of the
Deutsche Grammophon GmbH record company. This label was in use since 1949.
Before that the label used was Grammophon, which appeared with the His
Master's Voice dog-trademark.
Deutsche
Grammophon Gesellschaft mbH was founded in 1898 by German-born American
citizen Emile Berliner as the German branch of his Berliner Gramophone
Company. Soon, in 1900, the 'Gesellschaft' (company) was converted into
Deutsche Grammophon-Aktiengesellschaft. Based in Hanover. The company
had links with the U.S. Victor Talking Machine Company and the British
HMV, but severed ties to these companies at the onset of World War I.
In
1937, after falling sales, Deutsche Grammophon AG was liquidated and the
company was reconverted to the Deutsche Grammophon Gesellschaft mbH.
In
1941 Deutsche Grammophon was purchased by the Siemens & Halske Electronics
Company. Its distinctive stylized tulip logo was introduced in 1949 after
it had sold the German rights to the His Master's Voice trademark (including
the famous image of the dog and gramophone) to Electrola, the German branch
of EMI.
In
1962 Siemens formed a joint venture with Netherlands based Philips to create
the DGG/PPI Record Group, which later became known as PolyGram. |