In
1960, CBS began negotiations with its European distributor Philips Records
with the goal of the establishment of a CBS Records label in Europe. Philips'
acquisition of Mercury Records paved the way for the formation of the CBS
label in 1961 with Philips distributing the first batch of CBS recordings
in Europe. In
Norway, Phonogram AS (formerly Philips) struck a deal with CBS in the fall
of 1962. The records were pressed in Norway and distributed in UK company
sleeves. From 1965 almost all Norwegian issues came in picture sleeves.
In 1973, the distribution changed to AS Disco. From this point almost all
issues for Norway were pressed in Holland. Just a few releases were pressed
in Norway ("710" in the wax).